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Whangarei MP, Dr Shane Reti, is working to get Australian company, Wicked Campers, to remove an offensive slogan from one of its campers in his electorate after a complaint from a member of the public.

“A few weeks ago a constituent notified me about a Wicked Camper in our electorate with disgraceful and offensive words emblazoned on the side as advertising. The wording was completely unacceptable by any measure of public decency,” says Dr Reti.

“Not only is it offensive, but two of the words also flout the Broadcasting Standards Association's unacceptable words list.”

“I’m chasing this up because I don’t want to have to explain to my grandkids what some of these words mean and shouldn’t have to.”

Dr Reti’s office contacted the Brisbane based Australian company with no response. 

“Wicked Campers is no stranger to controversy. I’m advised a number of complaints have been investigated by the NZ Advertising Standards Association (ASA) in the past two years,” Dr Reti says.

“In most cases the company failed to respond, and in 2015 they were taken to task by the tribunal for failing to respond, failing to engage, and failing to respect the principles of self-regulation. However, the ASA is a self-regulating body and has no ability to prosecute.”

Dr Reti laid a formal complaint with the Whangarei District Council under clause 4 and 11 of their signage bylaw which prohibits offensive signage. 

“I’m glad to say the company is now threatened with prosecution including a fine of $20,000 and removal of their signage. I want to commend the Whangarei District Council for their actions.”

“I am asking the company immediately remove this offensive advertising, and to respect New Zealand advertising standards. If they want to continue to cross the line of public decency in New Zealand, they’re not welcome here,” Dr Reti says. 

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